Apple may be preparing a notable shift in how it rolls out its iPhone lineup, and the change could mean a longer wait for buyers eyeing the more affordable model. According to recent supply chain reports, Apple is considering launching only its high-end iPhone 18 variants in 2026, while pushing the base model into early 2027.
Apple has traditionally unveiled its standard and Pro iPhones at the same time, but industry insiders suggest that approach may be changing. A report published last year by The Information pointed to internal plans that would prioritize premium models, including the Pro lineup, ahead of the regular iPhone 18. New reporting now appears to reinforce that claim.
Sources cited by Nikkei Asia indicate that Apple intends to focus on releasing three premium iPhones in the second half of 2026. These devices are expected to include updated Pro models as well as Apple’s long-rumored foldable iPhone, which has been in development for several years. If the plan holds, the standard iPhone 18 would not arrive until the first half of 2027.
The shift is reportedly tied to both marketing strategy changes and ongoing pressure within the global supply chain. Memory components and advanced display technologies remain expensive and in limited supply, and Apple is said to be allocating those resources toward higher-margin devices first. Launching premium models ahead of the base version could help Apple manage costs while maximizing revenue during the initial release window.
The foldable iPhone, often referred to as the iPhone Fold in leaks and analyst reports, is also believed to be a major factor in the adjusted timeline. Foldable devices require more complex manufacturing processes, new materials, and tighter quality controls. By staggering launches, Apple may be reducing production risks while giving suppliers additional time to meet its standards.
One executive at an iPhone component supplier told Nikkei Asia that supply chain stability remains a significant concern for 2026. According to the source, both manufacturing readiness and a revised marketing approach influenced Apple’s decision to lead with premium devices.
Despite the reported delay, Apple is still said to have a broad lineup in development. In addition to the base iPhone 18 and two Pro models, the company is working on its first foldable iPhone and a next-generation version of the iPhone Air. While four of these devices appear to have tentative launch windows, the second-generation iPhone Air is not expected to debut this year, and its release timing remains uncertain.
If these reports prove accurate, Apple’s staggered rollout could be frustrating for customers who prefer the standard iPhone models, particularly those looking for a more budget-friendly upgrade. At the same time, the strategy would allow Apple to spotlight its most advanced devices while navigating supply constraints and rising component costs.
Whether this premium-first approach becomes a long-term strategy or remains a temporary adjustment will likely depend on how smoothly Apple executes its 2026 launches and how the market responds to its upcoming foldable iPhone.
